馃殌 Big news for the Peruvian cacao industry!

 馃殌 Big news for the Peruvian cacao industry! 


The Berna brand, backed by the structural power of Machu Picchu Foods (MPF), has officially taken the stage on the global level by winning a Silver Medal at the prestigious AVPA competition in Paris. 


This transition from a "secret manufacturer" for global giants to a recognized award-winner is a masterclass in value-added strategy, perfectly illustrating our focus on the "Supply Side" and "Technology & Innovation" pillars.


馃搱 The 2019 acquisition of Negusa was a pivotal moment in this "bean-to-bar" evolution, effectively closing the loop by securing the commercial arm needed to connect large-scale processing directly to the consumer. Scaling from 400 to over 20,000 metric tons of processed cacao annually while maintaining gourmet-level quality proves that industrial efficiency and origin-focused craftsmanship can coexist beautifully.



馃實 This achievement confirms that Peru is now competing head-to-head with traditional powerhouses like Switzerland and Belgium, validated by their commitment to specialized Kosher Parve and Allergen-Free facilities. 



With a strategic partnership with Tottus for exclusive retail distribution, Berna is setting a new standard for premium Peruvian products on the world market.



English Version

Peruvian Cacao Conquers Paris: A New Era of Value-Added Excellence


Byline: Special Report for DMI MEDIA & AGRIMUNDO.tv



The recent success of the Berna brand, supported by the structural integrity of Machu Picchu Foods (MPF), marks a monumental achievement for the Peruvian cacao industry. 


By successfully transitioning from a "secret manufacturer" serving global giants to winning a Silver Medal at the prestigious AVPA (Agence pour la Valorisation des Produits Agricoles) competition in Paris, the company has delivered a masterclass in value-added strategy. 


This victory highlights the essential nature of the "Supply Side" and "Technology & Innovation" pillars, demonstrating that true resilience is built by controlling the supply chain from the farmer to the final bar, rather than merely exporting raw commodities.


The journey of MPF provides several key strategic insights for the industry. 


The 2019 acquisition of Negusa serves as a perfect example of closing the loop; by re-acquiring a brand that had previously failed, MPF secured the commercial arm necessary to connect its massive processing capabilities directly to the consumer. 


Furthermore, the company’s ability to scale from 400 metric tons to over 20,000 tons of processed cacao annually, while still achieving a gourmet-level award, proves that industrial-scale efficiency does not necessitate a sacrifice in quality, provided the focus on origin remains central.


Ultimately, this win signifies that the Peruvian industry is now competing on par with traditional powerhouses such as Switzerland and Belgium. 


This validation is a testament to their commitment to high-quality processing, including the implementation of specialized Kosher Parve and Allergen-Free facilities. 


Through a strategic partnership with Tottus for exclusive distribution, the brand has ensured a controlled and effective entry into the retail market, allowing its high-quality product to reach consumers while successfully maintaining a premium brand perception.



Spanish Version

El Cacao Peruano Conquista Par铆s: Una Nueva Era de Excelencia con Valor Agregado


Byline: Special Report for DMI MEDIA & AGRIMUNDO.tv


El reciente 茅xito de la marca Berna, respaldado por la integridad estructural de Machu Picchu Foods (MPF), marca un logro monumental para la industria cacaotera peruana. 


Al transitar exitosamente de ser un "fabricante secreto" para gigantes globales a ganar una Medalla de Plata en la prestigiosa competencia AVPA (Agence pour la Valorisation des Produits Agricoles) en Par铆s, la empresa ha impartido una clase magistral de estrategia de valor agregado. 


Esta victoria destaca la naturaleza esencial de los pilares de "Oferta" y "Tecnolog铆a e Innovaci贸n", demostrando que la verdadera resiliencia se construye controlando la cadena de suministro desde el agricultor hasta la barra final, en lugar de simplemente exportar materias primas.



La trayectoria de MPF ofrece varias perspectivas estrat茅gicas clave para la industria. La adquisici贸n de Negusa en 2019 sirve como un ejemplo perfecto de c贸mo cerrar el ciclo; al readquirir una marca que hab铆a fracasado anteriormente, MPF asegur贸 el brazo comercial necesario para conectar sus enormes capacidades de procesamiento directamente con el consumidor. 


Adem谩s, la capacidad de la empresa para escalar de 400 toneladas m茅tricas a m谩s de 20,000 toneladas de cacao procesado al a帽o, mientras contin煤a obteniendo un galard贸n de nivel gourmet, demuestra que la eficiencia a escala industrial no requiere sacrificar la calidad, siempre que el enfoque en el origen permanezca central.



En 煤ltima instancia, este triunfo significa que la industria peruana ahora compite a la par con potencias tradicionales como Suiza y B茅lgica. 


Esta validaci贸n es un testimonio de su compromiso con un procesamiento de alta calidad, que incluye la implementaci贸n de instalaciones especializadas Kosher Parve y libres de al茅rgenos.


 A trav茅s de una asociaci贸n estrat茅gica con Tottus para la distribuci贸n exclusiva, la marca ha asegurado una entrada controlada y efectiva en el mercado minorista, permitiendo que su producto de alta calidad llegue a los consumidores mientras mantiene con 茅xito una percepci贸n de marca premium.




#PeruvianCacao #BeanToBar #ValueAdded #AGRIMUNDO #DMI_MEDIA #Innovation #GlobalTrade #BernaChocolate


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