ZERO 0️⃣ CALORIE FAT : THE NEW 🆕 BIG DEAL !!!

 






Artificial sweeteners rewrote the rules for sugar. Zero-calorie fat is next in line. But one company has cornered the supply, leaving others scrambling.


At the center of the storm is EPG (esterified propoxylated glycerol), a novel ingredient that mimics fat in taste, texture, and performance… but delivers a fraction of the calories.


Here’s why it matters:

🔹 0.7 kcal/g vs. 9 kcal/g in traditional fat (a 92% calorie reduction)

🔹 Works in frying, baking, and chocolate (no tradeoffs in texture or taste)

🔹 No GI issues or vitamin malabsorption (even at high doses)


It’s the first fat replacer that actually works, both functionally and commercially.


That’s why the bet behind David (Peter Rahal’s new company) is so bold. They didn’t just use EPG in their protein bars. They bought the entire company that makes it. And then, according to a lawsuit filed in June, they cut off everyone else.


Startups that had built R&D, manufacturing, and distribution around EPG were left scrambling. One lost $85K in finished product. Another may shut down entirely. The lawsuit claims David stockpiled two years’ worth of EPG and “strung along” customers during the secretive acquisition.


This isn’t just disruption. It’s consolidation in real time.


One ingredient. One supplier. One brand now calling the shots.


The fat-free revolution is back.

This time, it might be patented.“

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